South Africa’s Tourism
South Africa is geopolitically distinctive and possesses natural and cultural diversity that supports a globally compelling tourism proposition. The country’s tourism base is significant and it is one of the world’s most popular long-haul destinations.
The mandate of both the Department of Tourism (DT) and SA Tourism (SAT) is to promote the growth and development of the tourism sector; promote quality tourism products and services; provide for the effective marketing of South Africa as a domestic and international tourist destination; enhance cooperation and coordination between all spheres of government in developing and managing tourism; and promote responsible tourism for the benefit of South Africa, and for the enjoyment of all its residents and foreign visitors.
In recognition of tourism as a national priority with the potential to contribute significantly to economic development, the 1996 White Paper on the Development and Promotion of Tourism in South Africa provides for the promotion of domestic and international tourism. The National Tourism Sector Strategy provides a blueprint for the sector to meet the growth targets contained in the National Development Plan.
Over the medium term, the Department of Tourism had planned to focus on the rejuvenation of the industry as part of the National Tourism Recovery Plan. This was to involve intensive work, in partnership with the police and other relevant stakeholders, to enhance tourism safety by introducing national norms and standards for safe tourism operations based on globally recognised biosecurity protocols to enable safe travel and rebuild traveller confidence.
In addition, the department aimed to stimulate domestic demand; introduce the e‐visa programme for priority markets; and promote collaborative investment in the sector through measures such as ensuring the effectiveness of market‐entry facilitation programmes. Examples of these include the Wine Service Training Programme and the Hospitality Youth Programme, which aim to provide young people with essential tourism skills that enhance the experience of visitors.
TRAVELLER’S GUIDE:
We are the Department of International Relations and Cooperation (DIRCO) Consular Section at the South African Embassy in Moscow, Russia.
Top-10 reasons to visit South Africa:
Affordable – In South Africa, you can even afford luxury and have spending money for shopping and other treats.
Natural beauty – South Africa’s scenic wonders are legendary. From Table Mountain to God’s Window, the mountains, forests, coasts and deserts will sooth your soul and delight you.
World-class facilities – You will find it easy to get around, find a comfortable place to stay and have a great meal.
Adventure – South Africa is the adventure capital of the world. With over 130 adventures, there is something for everyone from mountain walks to shark cage diving.
Good weather – In sunny South Africa with a great weather, you can enjoy the outdoors, play golf year-round and take advantage of the nearly 3 000 km coastline.
Rainbow Nation – The Rainbow Nation celebrates all its African and immigrant cultures. South Africans are known for their friendliness and hospitality.
Diverse experiences – Go almost anywhere in South Africa and experience the ultimate combination of nature, wildlife, culture, adventure, heritage and good vibe.
Wildlife – The abundant and diverse wildlife include the Big Five (African lion, African elephant, Cape buffalo, African leopard and black rhinoceros).
Freedom Struggle – Discover a nation’s struggle for freedom whilst following the footsteps of Nelson Mandela, Hector Pieterson and many other celebrated revolutionaries.
Responsible tourism – In South Africa you can travel with care as you explore protected areas, contribute to social and conservation projects, and collect arts and crafts.